Google has officially announced a major update for AI Mode—its conversational search experience—allowing users to link and interact directly with select third-party apps. This move marks Google's transition from merely answering questions to helping users complete multi-platform tasks right inside the AI interface.
Diễn biến chi tiết
According to Google's announcement on Thursday, July 16, 2026, the first supported apps in this rollout include Instacart, Canva, and YouTube Music. The update is currently being rolled out to users in the U.S. Google stated it is actively working with a range of partners to expand the list of supported apps in the near future. This addition is expected to help Google compete directly with major rivals like OpenAI's ChatGPT and Anthropic's Claude, both of which already support app integrations.
Phân tích kỹ thuật & Công nghệ
This change pushes AI Mode beyond the limits of a traditional Q&A chatbot toward an action-oriented assistant model. Instead of providing raw text responses, AI Mode can now interact deeply with partner APIs. For instance, if a user creates a grocery list for a barbecue, AI Mode can connect to their Instacart account to automatically add the ingredients to their shopping cart and quickly guide them to checkout. Similarly, the system can trigger design templates on Canva or curate a playlist and instantly save it to YouTube Music through real-time account synchronization.
Ý kiến chuyên gia & Nhận định
Observers note that this is an inevitable step for Google to retain users within its ecosystem amid the generative AI wave. According to TechCrunch, this move builds on the third-party app connectivity Google previously introduced for Gemini at Google I/O. Shifting from information delivery to real-world task execution (action-oriented AI) indicates that tech giants are gradually moving toward building AI Agents capable of working on behalf of humans.
Tác động & Tương lai
The new feature promises to significantly optimize online shopping, designing, and entertainment experiences. Seamless integration between AI and essential daily apps eliminates tedious manual app-switching steps. For tech enthusiasts in Vietnam, although this feature is currently limited to the U.S., it serves as a clear signal that the future of web search will be deeply integrated with multi-tasking AI assistants, paving the way for advanced automation tools in the near future.