On September 16, 2026, Wired published an unusual experiment in which the author used an open-source fruit fly brain connectome to build a website called PitchFly for generating editorial story ideas.
According to Wired, the project was developed through vibe coding, leveraging the biological neural wiring of fruit flies alongside generative techniques. Rather than relying solely on standard language processing pipelines, the system drew upon biological connectome data to link concepts, producing surprisingly quirky headline suggestions.
Outputs from PitchFly demonstrated a distinctly unconventional tone compared to conventional AI tools, though its practical integration into editorial workflows remains primarily an experimental and playful exploration at the intersection of neuroscience and software.