Zalando is scaling its high-resolution 3D product imagery production by integrating an AI photometric scanning platform from ALLSIDES, using NVIDIA Cosmos technology to slash the time from scan to virtual shelf to just 48 hours.
Key Developments
This workflow harnesses the power of NVIDIA Cosmos, Gen-3C models, and DiffusionRenderer to generate ultra-high-fidelity digital twins of fashion items. According to NVIDIA, this combination enables Zalando to process large volumes of merchandise while preserving material details and lighting accuracy—something traditional photography methods struggle to achieve at scale.
Why it matters
Transitioning from 2D images to 3D experiences helps consumers better evaluate products, thereby reducing return rates—a major pain point for the e-commerce industry. For retailers, this is proof that Generative AI is no longer limited to generating text or artistic images, but has truly integrated into the production pipeline of visual infrastructure for digital retail.